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Marketing Mix
Product Breakdown
1
CORE
The core product is financial literacy for beginners. This new knowledge builds confidence in student's ability to manage their expenses post-grad.
2
ACTUAL
We are asking students to download and create an Albert account and begin the process of building a personal budget tracker.
3
AUGMENTED
The 10-Question Questionnaire (found on the resource page) will assist users in generating information needed for their Albert account
Place
Students can fill out the questionnaire, sign up for emails, and begin their budget tracker from any mobile device. We make the resources accessible here on our website and additionally in our social media bios.
Price
1
MONETARY
We are promoting a financial assisting tool that is FREE to download, update, and personalize.
2
NON-MONETARY
We are asking for students' TIME. We are asking that students take about an hour out of their day to fill out the questionnaire, sign up for emails, and build out their budget planner.